Thursday, January 30, 2014

AIRSTAR Avenue to Bring Lunar New Year Holiday Events to Chinese Tourists

INCHEON, South Korea--()--AIRSTAR Avenue (, the duty free shop brand in the Incheon International Airport, will hold the event of 'Presenting Hongbao Celebrating Lunar New Year of 2014' for visitors from Great China Region.

In commemoration of lunar New Year holidays, the most important holidays in China, AIRSTAR Avenue will present special discount coupons and prepaid cards to customers from Greater China starting from January 31 to February 7.

This year, it is anticipated that about 80,000 animated printable chinese new year cards tourists, an increase of approximately 12% over last year, will visit Korea during lunar New Year holidays. AIRSTAR Avenue plans to provide to these travelers with chances of shopping at reasonable prices at duty free shops in the Incheon International Airport.

As part of the event, AIRSTAR Avenue will distribute 5~10% discount coupon kits which can be used at duty free shops from January 31 to February 1. These kits will be available at the arrival hall on second floor of the Airport.

And, AIRSTAR Avenue will refund 200,000 won to Chinese tourists who buy premium watches before their departure. Tourists from the Greater China who buy watches in value of over US$3,000 can instantly receive prepaid cards worth 200,000 won at duty free shops. Cards will be offered from February 4 to 7 at the event zone at AIRSTAR Avenue, in the order of arrival.

"To provide pleasant duty free shopping environment to Chinese customers during lunar New Year holidays, we deployed fluent Chinese speaking salespersons, various events and special promotions," said a manager at AIRSTAR Avenue. "In 2014, AIRSTAR Avenue will introduce unique marketing events to sustain its status as the top duty free shop complex as it was honored with a number of awards, including the 'World's Best Duty Free Shop Selected by Chinese Travelers', and 'World's Best Duty Free Shop' selected by readers of Business Traveler in Asia Pacific and North America in 2013."

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